Hello, we are Superfantastic. We're a creative agency specialising in brand, design and digital. We're inspired by art, music, typography, film, food and
many other super things in life. All of our creative energy is directed in to communicating and visualising what makes brands special.

The Original Outback Experience

The brief to us from Tourism Northern Territory was to come up with a ‘big idea’ that would build awareness of the territory and increase bookings to Darwin with their airline partner, Singapore Airlines.

Our creative concept was to promote The Northern Territory as THE ORIGINAL. THE ORIGINAL for adventure, wildlife, culture and more. We created a campaign around what it means for The Northern Territory to be THE ORIGINAL, positioning The Northern Territory as the place in Australia to go to if you want THE ORIGINAL, authentic experience.

The campaign incorporated press and online advertising and an outdoor campaign in train stations across London and Manchester. Whilst the ad was running across a 40 metre Motion screen at London’s Waterloo station, a station forecourt event also took place with a live band and holiday to THE ORIGINAL OUTBACK giveaway with limited edition Oyster wallets. Here we share a short film to showcase the promotion.

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Jamie’s Comfort Food

Jamie’s Comfort Food

Jamie’s new cookbook brings together 100 ultimate comfort food recipes. It’s all about the dishes that are close to your heart, that put a smile on your face and make you feel happy, loved, safe and secure. Inspired by everything from childhood memories to the changing of the seasons, and taking into account the guilty pleasures and sweet indulgences that everyone enjoys, it’s brimming with exciting recipes you’ll fall in love with.

Treat yourself, and your loved ones, with Jamie’s Comfort Food. Designed by Superfantastic and published by Michael Joseph at Penguin Random House, it’s available now from Penguin Books.

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Food Tube Books

Food Tube Books

Jamie Oliver’s Food Tube channel on YouTube has been the go-to online hub for beautiful and exciting recipe and food videos from the man himself, as well as a network of amazing talent such as DJ BBQ, Cupcake Jemma and Kerryann Dunlop, since it launched over a year ago. To complement the channel, Superfantastic was given the brilliant job of designing these three incredible books, to kickstart the Food Tube collection, which showcase 50 of the best recipes for barbecuing, cake baking and budget home cooking respectively.

Available now from Penguin Books:

Jamie’s Food Tube: The BBQ Book – DJ BBQ

Jamie’s Food Tube: The Family Cookbook – Kerryann Dunlop

Jamie’s Food Tube: The Cake Book – Jemma Wilson

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Campo Viejo Streets of Spain

Campo Viejo Streets of Spain

The Southbank Centre welcomes Campo Viejo Streets of Spain for the second year running.

Authentic street food markets bursting with Spanish inspired flavours run along the riverside and La Boqueria returns to share their delicious produce from Barcelona. Along with Spanish wine, food, culture and art, you can take part in the world’s largest colour, sound and wine experiment where you can find out how different sounds and colours can transform your taste buds.

Superfantastic were challenged to create an identity, event collateral and all advertising for the festival. All needed to capture the vibrancy and brightness of Campo Viejo as it celebrates 55 years of bringing colour to the world, whilst also showcasing the warm and robust colours of the iconic and recognisable Campo Viejo wine labels.

The event is free, so head to The Southbank from midday on Friday 2nd May to 8pm on Monday 5th May for a mix of Spanish food, street art and of course, the delicious Campo Viejo wines.

For more information visit the Streets of Spain website.

Project partners: Atomic PR & Miss Jones & Co

Posted on: Category: News

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