Client: Andrew Weir
Website design & build, marketing communications
Andrew Weir are a management company for shipping and yachting. They wanted to develop a refreshed tone of voice that they could help to bring to life new websites for both areas of their business. Tone of voice was a real challenge as the yachting side is sexy, chic, showy, luxurious whereas the shipping is much more about heritage, history and reputation. We worked with the client and our copywriter to define and develop a unique tone of voice for each area. We built both sites on the same template but differentiated the two visually through the design style and also through the style of the copy.
Visit the shipping website here – www.aws.co.uk
Visit the yacht management website here – www.awyachtmanagement.com