Client: PLUS Hostels
Brand invention, interior graphic design, advertising, brochures
As part of our ongoing relationship with PLUS Hostels, this work was done for the launch of PLUS’ brand new über cool hostel and hotel in Berlin. Previously a school for fashion and textiles design, this impressive neo-gothic building, with it’s very own courtyard, has been transformed into a stunning 250 bedroom hostel and hotel. Our first move was to scour Berlin for inspiration and to get familiar with the city, then we brought those insights in line with the PLUS brand to develop a new identity, graphic treatment and Tone of Voice for this fab new space. It was a great opportunity to be involved with the transformation of a huge blank canvas at such an early stage. We thoroughly enjoyed the process and are proud of the results.