Client: St Helena Line
Website, e-marketing, advertising
Keene PR came to us to ask us to pitch for one of their clients websites – the St Helena Shipping Line, which operates passenger and cargo ship RMS St Helena, to St Helena Island. The client wanted to bring the website in to the centre of their advertising strategy and give it a complete makeover – refresh it with new design and imagery, make it simpler and cleaner, have the opportunity to add more social content and make it more engaging overall.
With a target market of 50 year+ adventure seekers, who are looking for a cruise experience with a difference, we needed to deliver them an online experience with a difference.
The website launched in 2010 and we continue to work with them on their press and online marketing campaigns.
Visit the website here – www.rms-st-helena.com