benugo Café & Deli

benugo Café & Deli

Client: benugo

Identity, look & feel, packaging & promotional materials

benugo have six, award winning, cafes in London. They produce and serve great-tasting food using fresh, locally sourced ingredients. They wanted a refresh of their identity and packaging to focus on the freshness of their ingredients and the handmade aspect of their products – and they appointed Superfantastic to do just that.

We started looking at the identity, then it’s application across the packaging of their deli-bags, soups, porridge, salads, smoothies, coffee clutches, cakes & muffins and also promotional posters and flyers. We developed the identity to increase the profile of the cafe & deli and produced hand drawn illustrations to reflect the natural and handmade qualities associated with the food.

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