Brand invention, packaging and design
PicNic Coffee is a new business initiative aiming to provide the residents of Bath and visitors to the area with a new, specialist coffee experience. Tim Starks, the founder, came to us to ask us to create a brand identity to launch his new venture. He wanted an identity that had a very relaxed, chilled out and accessible feel to it. Something that was refreshing, friendly and relevant for his potential customers.
We kicked off the project with a brand illumination workshop to set out the goals and aspirations and then applied the findings of this to the creative development. The outcome, a brand new identity, signage, packaging and promotional ideas. PicNic Coffee is now open at 9 Saracen Street, Bath. Pop along for a quick take away coffee fix or a leisurely lunch with a choice of fabulous sandwiches and cakes.