Imagine the heat in the kitchen when we were asked to design Jamie Oliver’s brand new cookbook, Save with Jamie, which hits the shelves on 29 August, published by Michael Joseph at Penguin Random House.
From mood boards and brainstorming sessions with Jamie at Superfantastic HQ, to setting up a pop-up design studio on location at the shoot, we’ve been involved in every step of creating this beautiful book. Working closely with Jamie and his team, we’ve been picture editing, creating hand-drawn illustrations, taking in copy amends and most importantly, ensuring that the message of the book is conveyed in a really simple, useful, easy to understand way (plus we got to sample loads of amazing food!).
Save with Jamie is all about shopping smartly, cooking cleverly and wasting less. It draws on cooking skills to help us make better choices, buy more economically, get the most out of ingredients, embrace leftovers, save time and prevent food waste. In true Jamie style it’s full of big flavours, colourful dishes and lots of lovely comfort food to make us all happy. It’s time to get kitchen smart, so pick up a copy now. We can’t wait to get cooking!