brand invention, creative direction, marketing materials
Previously known as BHR Hospitals Charity, the charity board came to us to ask us to help with creating and identity and branding for their new name, King George and Queens Hospitals Charity. The charity’s main aim is to improve patient, staff and visitor welfare at King George Hospital, Ilford and Queen’s Hospital, Romford. Whilst the NHS provides the necessities, the charity funds projects that make the hospital experience a better one for patients and visitors.
They wanted their new brand to be much more memorable and recognisable, to reflect their ethos of supporting and caring and to ultimately drive increased donations. Aside from the identity we worked on various elements of their marketing and promotional material.
To find out more about what this great charity does, visit www.supportyourhospital.org