Brand evolution for Extract Coffee Roasters
Extract Coffee RoastersA brand evolution for Extract Coffee Roasters, involved focusing on refining its visual identity to better reflect the quality and care behind the product. Centred on unifying the packaging range through a consistent illustration style, aligning each product while preserving individual character. By creating stronger visual harmony across touchpoints, the refreshed brand presents a more considered and confident expression of Extract Coffee Roasters.
Illustration and texture were used as grounding elements to bring warmth and personality to an otherwise clean, restrained backdrop.
