Art direction for the UK's largest health and wellness retailer

For Holland & Barrett’s New Food That Loves You Back campaign, we led the photography development and art direction to shape the imagery for a nationwide above-the-line, out-of-home and in-store campaign. We created motion assets, detailed macro captures and full stand-alone product shots. By focusing on the details in the movement, textures, and carefully selected props, we created imagery that feels delicious, immersive and irresistibly appealing.