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Working across a celebrity brand

Jamie Oliver Group

Working closely with Jamie Oliver, his in-house editorial, marketing and restaurant teams, photographers and his publisher, Penguin Random House to workshop, develop and deliver creative for new book concepts, tv graphics, festivals, restaurant menus and promotions. 

Art Direction Brand Guidelines Broadcast Graphics Campaigns Graphic Design Illustration Packaging Website Design

Books

Jamie Oliver cookbooks are a celebration of delicious, wholesome food that is accessible to everyone. Renowned for their stunning photography, innovative recipes, and step-by-step instructions, our job was to bring his books to life through creative that reflected Jamie’s fresh, contemporary approach to cooking, his passion for fresh, simple ingredients that are easy to find and use and his commitment to making cooking enjoyable and approachable


Our challenge was to ensure the design was as stunning and inspiring as the recipes inside. To distil complex information into easy-to-understand visuals that make the cooking process more approachable.

We delivered beautifully laid out designs with bright, bold colours, clean typography and illustrations and infographics to help explain the cooking techniques and processes, all supported by gorgeous food photography.

We delivered stand-out covers, beautifully laid-out interiors, supporting illustrations, mouth-watering photography and engaging copy projecting Jamie’s tone of voice.

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Record breaking sales in the cookbook world with inviting, engaging and accessible design.

TV

The TV graphics created for Jamie Oliver cookery programmes complement Jamie's personality and overall visual experience of the show. We've created clear, concise, visually entertaining animated graphics to simplify complex information, make it easy to understand and keep viewers engaged throughout the show.

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Menus

We carefully crafted each menu to reflect the unique personality and style of each restaurant. Whether it was Fifteen, Barbecoa, Jamie’s Italian or other Jamie Oliver restaurants, we used different typography styles, illustration and colour to make the menus aesthetically pleasing, highly functional and easy to navigate.

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Other Work