Design and art direction for celebrity cookbook titles

Illustrated Books


All briefs for celebrity cookbooks are about projecting the personality of the chef whilst showcasing the theme of the recipes – anything from Jamie Oliver’s ‘5 Ingredients’ where it’s all about ‘quick and easy’ so the design style needed to reflect clean and simple to Tom Kerridge’s ‘Outdoor Cooking’ which focuses on being outside, cooking together, a hands on approach so the use of colour, fonts and handmade illustrations contributed to a more casual look.

Stack of books from Jamie Oliver, including 5 Ingredients, Veg and 7 Ways.

Design & Art Direction

We’ve worked with some of the best photographers and food stylists in the country to ensure the recipes truly shine from the page.

We’ve created colour palettes to complement the cuisine and create a cohesive look throughout the book and we’ve selected fonts that are easy to read but also add personality to the design.

Creating the appropriate grid system for each book has been imperative for a clean and organised layout and to ensure the recipes are easy to follow. We’ve also used icons and colour coding to enhance readability and to aid quick reference.

While some books required lots of illustration and other graphic elements others have focused on using white space effectively to present a clean and calm look.

Chapter openers were also designed to reflect the theme of the cuisine in each section and special print finishes were explored such as embossing and foil stamping to add a tactile and premium quality to the books.

Stack of 2 copies of Gino D'Acampo's

Our cookbook portfolio

Prue Leith

Prue – My All-time Favourite Recipes
The Vegetarian Kitchen

Tom Kerridge

Outdoor Cooking
Real Life Recipes

Gino D'Acampo

Gino’s Italian Family Adventure

Miguel Barclay

One Pound Meals
Fast & Fresh One Pound Meals
Super Easy One Pound Meals
Vegan One Pound Meals
Meat-Free One Pound Meals
Storecupboard One Pound Meals
Green One Pound Meals
Slimming One Pound Meals

Liam Charles

Cheeky Treats

Jamie Oliver

Jamie’s 15-Minute Meals
Save with Jamie
Jamie’s Comfort Food
Everyday Super Food
Super Food Family Classics
Jamie Oliver’s Christmas Cookbook
5 Ingredients - Quick & Easy Food
Jamie Cooks Italy
Jamie’s Friday Night Feast Cookbook
7 Ways

Jamie's Food Tube

The BBQ Book by DJ BBQ
The Pasta Book by Gennaro Contaldo
The Cake Book by Cupcake Jemma
The Family Cookbook by Kerryann Dunlop


Christian Stevenson
aka DJ BBQ

Fire Food



A range of cookery books delivering the personality of the celebrity chef and providing valuable culinary content. Designs aligned with the overall brand identity or unique visual identities for each book delivering an engaging and appealing visual experience for readers.

Cover of
Selection of hand-drawn typography in various styles on a pink background.

Some of our
publishing clients

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