Building a brand
from the ground up

Extract Coffee Roasters

Brief

To build a stand out B2B coffee roaster brand in an extremely crowded and competitive market to increase exposure, sales and loyalty.

To delve deep into the market and the audiences to create a confident personality for the brand through identity creation, compelling storytelling, packaging, the design and development of a marketing and e-commerce website, branded merchandise and accessories.

Branding E-Commerce Graphic Design Illustration Packaging UX Visual Identity Website Design Website Development

Concept

The brand is constantly evolving to remain relevant in an extremely busy marketplace. The key focus is to encapsulate Extract’s unique approach to craft specialty coffee and communicating their values to the Extract community.

Extract Coffee Inner Strength Espresso Bag.

Extract Coffee Betty Ltd Edition Espresso Bag.

Website

Capturing Extract’s robust brand personality in their online representation was crucial. Communicating their mission, ethos and values to like-minded customers was a fundamental step in cultivating their online community. The e-commerce component of the website held significant importance, with a focus on ensuring a seamless purchasing experience for users and streamlining order management for the Extract fulfillment team through an efficient back-end build.

Marketing

Working collaboratively with the in-house marketing team, we created vibrant stories and strong messaging which were brought to life through packaging, marketing communications, events and merchandise.

Outcome

Transformation of a Bristol-based street market vendor and team of four to a nationwide market-leading, award-winning company with sites in Bristol, London and Manchester.