Creating an impactful visual identity and website

Fat Lemon


To evolve the brand and website to continually stay ahead of the curve as Fat Lemon exists in a fast-moving, visually powerful industry where brand stand out is imperative.



Existing in a digital space was the primary consideration when approaching the branding. We used bold colours and modern typography that created a confident synergy with the crisp visuals of their work.



The overall goal was to create a website where the primary focus was on the amazing work created by their stable of directors. We started by stripping the website back to its core, combining the boldness of the brand typography and colours and then using full-bleed imagery and videos together with slick animations and transitions.


A confident brand and a website experience built on looping video clips that is fast-loading, performs well, looks good on all devices and meets the clients’ goals of showcasing their work and positioning the brand as a real powerhouse in the production company world.