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Making an impact in the world of retail

The Retail Summit

BRIEF

To re-establish the identity and voice for a brand that needed to deliver greater stand out and connection. The Retail Summit is a highly anticipated event in the retail sector, held in Dubai annually and gathering thought leaders and innovators. As they started to adapt to changing market dynamics, they needed a fresh and captivating brand identity to attract and appeal to a wider audience. They wanted to modernise the brand, foster inclusivity, create engagement and ensure consistency.

Branding Digital Marketing Website Design Brand Guidelines
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Engagement

We helped The Retail Summit to re-engage with what makes them unique. We created a clear brand identity that now translates across all of their platforms and products from website to onsite and sets their tone of voice.

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Outcome

Delivered a comprehensive rebranding strategy covering logo design, colour palette, typography, brand guidelines, website designs and other visual assets to evolve the brand from a solid events company to a forward-thinking, dynamic, curious, experiential organisation.

Other Work