Branding
& Strategy.

Brand is at the core of everything we do and we believe that behind every successful brand is a well thought through strategy.

Workshops Visual Identity Positioning Brand Guidelines

We understand the value and impact of a strong brand on your business. A good brand strategy helps to establish your business identity, values, personality and brand essence. It’s at the heart of everything and sets the tone for all business communication and marketing efforts. It also helps to create a consistent and memorable experience for your customers.

We pride ourselves on working with you to delve deep and then develop compelling and effective brand strategies that help you to stand out in your market.

Our branding
approach

Our approach combines insights and illumination workshops, industry research and creative thinking to craft customised strategies that align with your business goals and objectives.

Strategy

Discover
& Define

Digging deep. Understanding your organisation and business objectives. Learning about your brand, its goals and the people it speaks to. Shaping language and frameworks to make it all connect.

Creation

Design
& Develop

Exploring, making, designing, building. Formulating identities and creative, developing your brand, designing websites and building digital experiences.

Activation

Demonstrate
& Deliver

Putting it into practice. Getting it out there. Placing it in position. Showing how it works. Sharing it with your audiences.

Our branding & strategy
services

We conduct research to understand your business, target audience, customer behaviour, competitive context and opportunities for growth. This information is used to inform our strategy development and ensure that your messaging and positioning are aligned with your business goals and the needs and desires of your target audience.

We help you to develop a clear and concise brand strategy that defines your brand's unique identity, voice, and messaging. We will define the key elements of your brand, such as its purpose, values, personality, and visual identity. These are the foundations upon which all branding efforts are built, and defining them helps to create a clear and consistent message for the brand.

We design unique and memorable logos that capture your unique value proposition, represents your brand's identity and values and resonates with your target audience.

We develop a set of guidelines that outline how the brand identity should be used across various media, such as websites, social media, advertising, and print materials. Having these in place helps to streamline the branding process, ensure consistency to increase recognition and awareness and build brand integrity.

We develop messaging through language, tone of voice and copy that effectively communicates your brand's value proposition and resonates with your target audience. Brand messaging provides a framework for all communication with customers, partners, and stakeholders. This helps ensure that all messaging is consistent, authentic, and aligned with your brand's identity and values. Consistent and authentic communication builds trust and credibility with your target audience.

We work with you to develop a unique, distinctive and memorable name for your business, product or service. Having a good, memorable name makes it easier for customers to recall it. It should also reflect the brand personality and be flexible enough to be used across different media and platforms.

We create collateral from business cards, letterheads, brochures, packaging, advertisements to social media graphics and other marketing materials. This is an important part of the branding process, as it helps to ensure that all marketing and promotional materials are consistent in their messaging, design, and overall branding. It also helps to establish a cohesive and recognisable identity for the brand that customers can easily recognise and identify.

We develop marketing, promotional and digital campaigns, launches and experiences that bring your brand to life and engage with your target audience. The goal of brand activation is to create a meaningful connection between your customers and your brand by providing them with unique and memorable experiences. This can help to build brand awareness, increase customer engagement, and ultimately drive sales and revenue.